Canelo lvarez builds brand with simple demolition of Rocky Fielding

For years Canelo lvarez was hailed as the biggest star of boxing’s post-Floyd Mayweather age. After managing to fill Madison Square Garden to capacity on Saturday night for your wildly violent sparring session with the sacrificial lamb Rocky Fielding, that premise appears beyond dispute.

lvarez, the youngest of seven brothers who each boxed (once all in all for a passing fancy card), turned professional at 16. He used to be a teenager while he signed a contract with Televisa, those great television network known for telenovelas that is one of the most watched within Latin America. Televisa built him towards a household name together with his red hair and matinee-idol appearance otherwise his still-young body at work. That led many sceptical Mexicans to denigrate him to be a media creation or, worse, a fraud.

To lvarez’s detractors he may continually be the exposed 23-year-old created by Mayweather to show up just as if he was stumbling around after dark searching for the light switch for their 2013 meeting. All the while he rebuilt admirably on the psychological wreckage of his lone professional setback, there seemed to be little about lvarez that fitted the mould on the archetypal Mexican fistic warrior: from his fair skin and cinnamon-coloured hair with a counter-punching style at odds with the devil-may-care aggression, reckless pressure and machismo embodied by predecessors like Julio Csar Chvez, Rubn Olivares, Carlos Zrate and Juan Manuel Mrquez.

There seemed to be the perception he was avoiding a match with his longtime middleweight bogeyman Gennady Golovkin, which took over as most attractive fight which might be earned in boxing after lvarez won the division’s lineal title from Miguel Cotto in his biggest win to that point.

But lvarez continues to produce into among the many finest all-around fighters within the sport, breaking his opponents down through an uncommon mix of power, patience, poise and delightful technique. Whilst finally took on Golovkin this past year and was fortunate into the future away that has a split draw, lvarez changed tactics dramatically while in the rematch and went toe to toe in the center from the ring using one of the sport’s most feared punchers, relying on adaptability and resolve to earn a signature win in a classic encounter.

Canelo lvarez pours it on in three-round destruction of Rocky Fielding

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Now squarely within the prime of a Hall of Fame career which includes included world titles in three weight classes, the 28-year-old lvarez is threatening to disrupt the business model that’s got governed the overall game for merely 50 years.

There was nothing about Saturday’s three-round destruction from the overmatched Fielding to dispel lvarez’s reputation during a driving trip of privilege. Ultimately, the gratuitous display was just an eight-minute infomercial for DAZN, the upstart subscription streaming service that signed lvarez towards a five-year, 11-fight deal worth a minimum of $365m, a pact that is touted breathlessly as being the richest athlete contract in sports history.

DAZN is gambling that lvarez is big enough a draw to convince everyone who opted in for a totally free, one-month subscription for Saturday’s battle to stick to for US$9.99 per month. But regardless of whether will exist being a streaming service for boxing nerds or blossom in to the Netflix of sports is based almost entirely on whether DAZN can reach aside from the sport’s core audience into your broader life of casual fans.

Which explains how lvarez found himself making his The big apple debut on Saturday in a showcase combat with a hand-picked opponent that often felt a lot more an advertising appearance and brand-building exercise when compared to a legitimate world-title contest. Fighting eastwards of Texas total price the second time ever C the initial was really a 2008 scrap for the Miccosukee Indian Gaming Resort for the western outskirts of Miami C lvarez’s objective was less Fielding’s second-tier WBA title, which allowed promoters for up the affair as being a meaningful bid for history, and even more the rise of his commercial footprint.

Which is all fine if it means good fights are ahead. Until then, let’s wait and discover.


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